In a continuously evolving landscape of the beauty industry, agility and technological integration become the key to success for salons and beauty professionals. A clear example in this regard is the impressive story of Bionails salon and its founder, Aliona Guțuțui, who has revolutionized the way she manages her business with the help of the Stilio online scheduling and management application.
In January 2023, Aliona Guțuțui, a nail artist and the founder of Bionails, decided to become a Stilio partner. At that time, Aliona operated as a sole nail artist, passionately using the Dip system technique, also known as powder manicure, which involves using powder. This technique gained popularity for not requiring UV lamps and being suitable even for individuals with allergies to other nail products.
Initially, Aliona kept track of appointments both on paper and in the Stilio application, ensuring nothing was overlooked. Her clients responded positively to the online scheduling method and the automated SMS notification system, reminding them of their appointments. Inspired by the positive feedback, Aliona continued to use Stilio, gradually phasing out the physical agenda.
As the demand for Bionails' services grew, and clients began scheduling themselves, even at late hours, Aliona made a bold decision. She hired a colleague to manage the high volume of appointments, ensuring all those desiring a beautiful manicure were accommodated. In less than a month, both Aliona's and her colleague's schedules were fully booked, with reservations extending for the next two months.
In July, Aliona decided to leverage the promotional package included in her Stilio subscription. Together with the Stilio team, she interviewed about the Bio manicure method offered at Bionails. The results were astonishing—over 100,000 views on Instagram and over 80,000 views on Facebook. Clients started calling, attracted by a safe method to achieve a perfect manicure.
Successes did not stop there. Moldovan television channels saw the interview, and two of them approached to feature Bionails in their reports.
The success story of Bionails highlights the power of digital transformation and effective appointment management in the beauty industry.
From efficient appointment management to effective promotion, Aliona and the Bionails team demonstrate that a digital approach can completely revolutionize the beauty world.